KRISTINE ELINE at FINDERSKEEPERS in Aarhus
April 2024
What was your greatest learning experience from taking part in the Design Market ?
Our greatest learning experience from participating in the Design Market was the importance of direct customer interaction. Engaging with attendees allowed us to receive real-time feedback on our products, understand their preferences, and gain insights into market trends.
How was the Finders Keepers in Aarhus different from the one in Copenhagen ?
The Finders Keepers event in Aarhus had a distinct vibe compared to the one in Copenhagen. While both showcased incredible creativity and talent, we noticed subtle differences in the demographic of attendees and their preferences for certain styles. Additionally, the Aarhus event seemed to have a slightly more relaxed atmosphere, providing a unique setting for connecting with visitors.
What did you bring with you for the design market ?
For the design market, we brought a curated selection of our latest fashion pieces, including clothing, accessories, and possibly some exclusive items or limited editions specifically tailored for the event. Additionally, we ensured we had ample promotional materials such as business cards, flyers, and signage to effectively showcase our brand.
Any do’s and don’t’s ?
Do engage with visitors and be approachable. Building connections with potential customers can lead to valuable insights and future sales.
Do ensure your booth or display area is visually appealing and representative of your brand identity.
Don’t oversaturate your display with too many products. Focus on showcasing a curated selection to avoid overwhelming visitors.
Don’t forget to follow up with leads or potential customers after the event. Utilize collected contact information to maintain relationships and potentially convert leads into sales.
What did you gain from participating in Finders Keepers ?
Participating in Finders Keepers provided numerous benefits for our brand. Firstly, it offered exposure to a diverse audience of design enthusiasts and potential customers. Additionally, it allowed us to network with other designers and industry professionals, fostering potential collaborations or partnerships. Moreover, the direct feedback received from attendees helped us refine our product offerings and marketing strategies, ultimately contributing to the growth and development of Kristine Eline Copenhagen.